A website is a powerful contemporary currency for small business. It is able to change the rules for companies of all sizes and shapes. However, developing a website that alters the rules requires real technical expertise and experience. It’s not for those with weak legs and requires a full-stack of technology to build stunning, visually convincing but a responsive site that attracts your targeted audience and turns them into paying customers.
Digital marketing and web development are similar to peanut jelly and butter – when they’re in sync they’re the best of both worlds. Digital marketing reaches target audiences through techniques such as SEO, content marketing, and PPC (pay per click). Web development enhances SEO, optimises the user experience, as well as unlocks advanced analytical tools to deliver digital marketing success.
Your agency’s website is the platform that your entire digital marketing performance unfolds. Be focused on speed and efficiency to keep your website performing optimally. Slow websites are similar to playing with long awkward gaps. Focus on web development and speed to ensure that your website is quick, reliable, and responsive.
Effective communication with your clients is a key component of the growth strategy of your agency. Create your channels and messaging to reflect your ideal client personas, the precise fictional profiles that show the characteristics of your top-value targets. This will help you draw clients to your agency and show them how you can help them solve their business issues. It also will motivate them to take action.
