A variety of different production features have benefited the Lego company throughout its existence. These features have enabled Lego to create some of the most well-known toys in the world. This includes the development of a unique interlocking system and the use of plastic in place of other materials. These unique features have helped the company become the leading toy manufacturer in the world.
The 1960s saw the company continue to grow at a rapid rate. Dagny, Godtfred Kirk Christiansens cousin https://lego-x.com/2021/12/10/places-to-take-your-kids/ joined the company in 1960 as a model builder. Dagny was adept at creating large scale models and worlds that were exhibited in the showroom. This was a great method to highlight the possibilities of LEGO bricks and create interest among children.
In 1971, the LEGO system expanded into new areas with the additions of furniture and dollhouses. In 1972, the LEGO system was further expanded by the additions of boat and ships sets that included floating hull pieces. The 1960s also saw the company begin international expansion with sales in North America through a licensing agreement with Samsonite.
In the 1990s and 1980s, the company continued to expand in size, diversify and modernize. The company also set up a research and design department, which worked to keep the LEGO System in the forefront of innovation. It also saw the introduction of themed sets that let users to build specific models without having to figure out what to do on their own. This was the first step towards more complex building and gave children an experience that was more hands-on with Legos.
